Venue:
Hilton Garden Inn
1100 South Avenue at Lois Lane
Staten Island, NY 10314
(718) 477-2400

Featured Clinician:
Steven M. Katz, D.M.D., M.A.G.D., F.I.C.D.
Founding Partner, Smile Potential Dental Practice Coaching

Synopsis:
Patients who are told they NEED treatment can become resentful. When we connect with our patients on an emotional level, we are able to discuss the benefits of care, which makes them want the care much more. Everything that we do should be focused on creating a higher perceived value. This includes standardizing diagnostic criteria to build patient confidence. In this presentation, we will introduce an improved total patient experience beginning with a more welcoming initial phone call and a more impressive initial exam. Incorporation of appropriate periodontal care is so important to creating the foundation of improved care.

Invoking discussion of the oral-systemic connection also raises the perceived value of dental care. When patients ask questions about proposed treatment, it is essential that the entire team be on the same page with verbal skills to help the patients overcome their objections and say yes to treatment. When this occurs, patients eagerly accept more of the care they need and they refer others to our offices. Upon successful completion of this lecture, attendees will learn: 

• Treatment acceptance is a team success.
• How to make a greater emotional connection with their patients.
• The importance of speaking about the benefits of treatment.
• How to increase the quality of periodontal care in hygiene.
• How discussion of the oral-systemic connection increases the perceived value of dentistry.
• How incorporation of improved photography increases patient understanding of the value of care.
• The verbal skills to predictably present treatment.
• How to overcome patient objections to treatment.
• That there is a predictable path to treatment acceptance.

Breakfast and lunch included 

MCEU - 6 HOURS

Tuition:
Buy more, SAVE more*! Sign up for any TWO SDDS courses in 2025 and get ONE course of equal or lesser value for free (excluding CPR and hands-on courses)! To redeem this offer, complete a course registration form and mail or fax to SDDS Headquarters. SDDS staff will register you for the courses of your choosing and apply the discount!

*This offer is for SDDS members only.

Register

Refund and Cancellation Policy:
All requests for refunds or credits must be made in writing or by phone and received at least two weeks prior to the course date. A full refund, less a ten dollar ($10.00) administrative charge, or if requested and available, credit for a similarly priced course will be issued. Refunds or credits requested after this date will not be granted, including requests made based on absence due to illness, late arrival for courses and/or weather conditions. In the event that a course is cancelled by Second District, paid tuition will be fully refunded.

STEVEN M. KATZ, D.M.D., M.A.G.D., F.I.C.D. obtained his Doctor of Dental Medicine degree from Washington University School of Dental Medicine in St. Louis, Missouri and completed his general practice residency at North Shore University Hospital. He very successfully practiced comprehensive care and cosmetic dentistry in Malverne, Long Island for 35 years. During that time, he was an attending at North Shore University Hospital, a dental consultant for Fox Channel 5 News and the team dentist for the New York Jets. Sixteen years ago, he transitioned into coaching doctors and dental teams how to be more successful and more productive. His goal is to teach dentists some of the most successful ways to grow their practices through improved diagnosis, as well as strategies to increase the likelihood of their patients saying “yes” to their treatment recommendations. 

Second District Dental Society is a recognized sponsor by the N.Y.S. Education Department, ADA CERP and the AGD.

Unless otherwise stated, all featured speakers have disclosed that they do not have any relevant financial arrangements or affiliations with any corporate organizations that would constitute a conflict of interest concerning the continuing education activities stated herein.